2026 Makeup Trends Forecast: The New Maximalism Shift
The beauty industry is currently witnessing the most significant paradigm shift since the 2020 pandemic. For the past several years, “Clean Girl” aesthetics and “No-Makeup Makeup” dominated the retail landscape, driving a surge in sheer glosses and minimalist skincare. However, as we move into 2026, some consumer have moved past the desire for “invisible” beauty…